Ray the Geek's Blog

The Changing Face Of Micro$oft!

by on Aug.27, 2009, under Technology

MS-Changing-FaceRecently a Micro$oft marketing photo used on the Internet has caused an uproar because someone had done a REALLY POOR Photoshop job or removing  an African American man’s face for a Caucasian one when the ad was marketed in Poland.   

I know that Micro$oft is in NO WAY a racist company! Diversity has been their mantra in business and advertising for as long as they have been in the industry. I also know that market demographic plays a huge roll in advertising,  many geographic regions  respond better to if you use images of people from that region. Let’s face it, if you have an ad running in an Asian market with of a bunch of Caucasian people, you probably won’t work as well as if you used a bunch of Asian people. BUT you don’t just take your stock photo and cut off the heads and paste on Asian ones, that is just plain DUMB!!  Worse of all, the Micro$oft  photo editor forgot to change the hand!  Well I’m sure there is a marketing director for Micro$oft in Europe who really wishes they saw that ad before it went out!

This just goes to show that if you really want to get ahead in a marketing champagne, make sure your photos have the right heads for the job, because if you just swap a head may get your head handed to you!


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